Dairy farmers make their mark at the Dairy Event

The Proud of Dairy campaign initially launched by Dairy UK two years ago has expanded to involve other key ambassadors showing their support for the dairy industry.

Exhibitors across the Dairy Event are displaying the Proud of Dairy logo and encouraging dairy farmers and others to pledge their support and commitment to the campaign.  

Amanda Ball, head of communications at DairyCo explains: “Our research shows that our levy payers want to see us improving the public’s perception of dairy farming, and we’re doing more and more consumer work.  But while consumer-facing activity is vital to win hearts and minds, Proud of Dairy is our own industry campaign demonstrating to each other our shared sentiment and common purpose; taking pride in what we do.  The response we’ve had from industry and from dairy farmers shows that the campaign is definitely on the way to achieving that.

“We are asking farmers to actively sign up to show their support. For example making a pledge to strive for further improvements in animal health and welfare and environmental practices in time will provide the whole industry with demonstrable progress and enable us to promote the positives to consumers. Over and above this committing to know and use our industry key messages will help us all in our quest to promote what is great about dairy to the general public.”

Date 7 September 2011

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