Welcome to Proud of Dairy

There are plenty of reasons to be proud of dairy: we are part of an incredibly diverse industry, combining a wide range of business models and farming systems, as well as being responsible for producing tasty and nutritious products enjoyed by millions of people every day.


There are many things worth shouting about and we want the entire industry to come together to highlight the achievements of all those involved. Proud of Dairy is not a consumer-facing campaign, but a platform for our industry to build and share a sense of pride in dairy products and dairy farming. This in turn will help the industry to promote a positive and professional image to consumers.

So, pledge your support for our dairy industry. Click here to tell us why you are proud of dairy, and view pledges by clicking here or by watching the Farmers Weekly video (below) highlighting the Proud of Dairy campaign.

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